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History

Mr Elie Sasson, the company’s founder, began his independent activity in Milan, in 1961. At that time, the main brand was ATE, the leader company in braking systems, for which Mr Sasson was agent since 1958.

Mr Elie Sasson, the company’s founder, began his independent activity in Milan, in 1961. At that time, the main brand was ATE, the leader company in braking systems, for which Mr Sasson was agent since 1958.

The attention was mainly focused on the spare parts for German and French cars: brands distributed were GILLETTE, EBERSPACHER and LEISTRIZ (mufflers), HENGST (filters), REINZ (seals) and BILSTEIN (shock absorbers). The aim was to offer the OE quality to the aftermarket as all these products were used by the major car manufacturers.

Over the years, together with the rapid growth of the Italian automotive market, we have expanded our range of products for all vehicles, focusing especially on the ATE brand, that has been featuring our company since its foundation.

During the seventies and eighties, with the introduction of the brake disc and pad, the braking system change radically, allowing us to grow significantly and to specialize in this field.

Since the beginning of the nineties, our company has grown considerably, we aim at diversifying our offer introducing new top quality products and new prestigious brands with a wider and wider range of articles.

Our philosophy has not changed over the years: we distribute products that offer to our customer the OE quality together with the aftermarket advantages.

Milan office - External Input

Milan office - External Input

Milan Office - Warehouse

Milan Office - Warehouse

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